01-18-2017 08:34 AM
"Account-based marketing" (ABM) is a term that's nearly impossible to not hear in today's business world - whether or not you actually work in marketing! In this Forbes article, Skuid CMO Scott Cotter offers his opinion on why ABM is not necessarily a brand-new approach to B2B marketing. Instead, ABM is a new term for best practices that have been around for quite some time: account planning, territory management, field marketing, consultative selling, etc. Check out the article to see what marketers can learn from the core tenets of ABM and let us know your own thoughts on it!